Beauty

Beauty guides with the evidence attached

Skincare, makeup, haircare and wellness — written so you can check the reasoning rather than take our word for it. 6 guides so far.

How this section works

Four areas, each with its own page. Skincare covers actives and barrier repair, makeup covers technique, haircare starts at the scalp, and wellness covers sleep, stress and nutrition where they genuinely reach skin and hair.

Makeup

Makeup technique you can repeat at home

Technique before product. A method that works with what you already own is worth more than a shopping list you cannot afford twice.

All makeup

Haircare

Haircare for the scalp, not just the strands

Hair is dead; the scalp is not. Almost everything that changes how hair grows happens at the root, which is where these guides start.

All haircare

Wellness

Where wellness genuinely touches skin and hair

Plenty of beauty advice blames your diet for things your diet does not cause. These pieces try to separate the connections with evidence behind them from the ones without.

All wellness